Components of the Suppy Chain

Customer Relationship Management: One of their strongest qualities, Bloomingdales retains close relationship with its customers. As a "loyalist" you receive emails with promotions, site updates, and personal reminders of items in your shopping cart. With the loyalist program you earn $25 every time you earn 5000 points. 

 

Supply Chain Management: Free shipping is available for orders of $150 and up or Beauty orders over $50. All shipping fees are explained under the Shipping Policy tab (if you are a US customer) or International Shipping (if you are an international customer). Same with the returns. 

Just In Time: Real time updates given to you on stock of items.

Targeting: Bloomingdales targets fashion-forward individuals, who stay loyal to their brands and know what they want but sometimes can use the professional advise. Its shoppers are up to date on the latest trends, appreciative of quality products especially on the designer labels.

Brand Awareness: 

Customer Behavior and Attitude: Customers stay loyal to Bloomingdale's for always giving what they promise and offering them even more than that.