Tuesday, April 30, 2013

Positioning

Bloomingdale's customers know what they want and they know they can get it from Bloomingdale's always. They have established themselves as a reliable store, website and brand. They have separated themselves from their competitors by offering a mix of upscale contemporary fashion that is always available.  Bloomingdales provides unique merchandise in a theatrical setting which makes the shopping experience entertaining, unlike their competitors. 
When you go on their simple and clean website, they offer offer promotions, lookbooks; anything to make the shopping experience easier.
They have created a life style for their trend conscious, upper-middle class shoppers. Life style meaning they can get everything they need for their day-to-day life, from shoes to pots and pans to luggage.




Competition



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