Tuesday, April 30, 2013

Value Proposition

Bloomingdale's is a fashion-focused department store. They are loyal to their customers in providing trends, wants and needs. They always offer free returns and shipping. They have special shopping events to keep their customer entertained. The loyallist program also offers points and rewards for being that "loyal" customer. The Facebook, Twitter and Pinterest boards keep everyone up to date on whats new and hot. Mobile apps are great for the on-the-go customer
Joseph and Lyman Bloomingdales stated the store is "Not a store, but a destination". Bloomingdale's is "Like no other store in the world". 

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